Founded by Kristina Lan Mai Truong, LAN MAI is a story of cultural duality, personal evolution, and the relentless pursuit of identity. As a first-generation Vietnamese American, the brand’s founder and creative director spent 15 years shaping the landscape of luxury fashion and streetwear marketing in New York City, leading creative and strategic initiatives at Hypebeast/Hypebae, and Highsnobiety. In 2023, Truong left her corporate career to reconnect with her Southeast Asian roots. Splitting time between Milan, Saigon, and New York, Truong immersed herself in luxury craftsmanship and mastered the intricacies of footwear design and development. Truong worked alongside Italy’s skilled artisans and rediscovered Vietnam’s cultural richness. This journey has shaped the creative vision driving LAN MAI.

More than a brand, LAN MAI sparks emotion through its signature character—a mascot and persona that embodies the brand’s spirit—building a deep, personal connection with every creation. Brought to life through sight and sound in unique unboxing experiences and digital touchpoints, our character transforms each interaction into a moment of discovery and lasting memory. Our footwear blends bold, sporty aesthetics with refined craftsmanship, offering statement pieces that feel personal, collectible, and ever-evolving.

LAN MAI is a world of imagination where style and persona collide. Rooted in a journey of self-discovery between Southeast Asia and America, the brand embodies the tension and harmony between two cultures, two identities, and two ways of seeing the world. Its name, drawn from our founder’s Vietnamese middle name, honors both tradition and reinvention. More than a brand, it’s an open invitation to explore identity, embrace contradictions, and shape your own narrative.